Digital Marketing Training Program – Course Outline

This course provides a detailed understanding of Digital Marketing concepts

Strategies, and implementation, including planning a website, website marketing, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.


This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practices and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Course Topics with Learning Outcome

    Digital Marketing 101 | an overview about all the platforms covered by the umbrella term i.e. ‘Digital Marketing’
    SEO – Search Engine Optimization | Understanding 21 practical SEO strategies to bring your website on top of Google search results with practical examples
    YouTube SEO | Improving your YouTube videos’ visibility online
    Google Ads – Search & Display Advertising Campaigns | A step-by-step practical approach for launching, monitoring and optimizing your Google Ads campaigns.
    Google My Business | Connecting your business with local customers by optimizing Google My Business/Google Maps listings
    Content Marketing | an Inbound Marketing Concepts and its Implementation
    Social Media Marketing | Developing a social media marketing strategy using Blogs, Facebook, Twitter, LinkedIn, Instagram and many other tips and tools.
    Social Media Advertising | How to effectively create Facebook, Instagram and LinkedIn Paid Advertising campaigns
    Google Analytics | Tracking your success and improving your campaigns’ performance by tracking the results

Complete Course Outline
Digital Marketing 101

A brief overview of digital marketing and all relevant set of activities that digital marketing covers:

    What is digital marketing?
    Why should we focus on digital marketing?
    Understanding Search Marketing including:
        Google Ads
        Google My Business
        SEO
    Understanding Display Advertising
        Contextual
        Targeted
        Remarketing/Retargeting
    What is Content Marketing?
    Understanding Social Media Marketing
    Understanding Lead Generation and Email Marketing
    Video Marketing
    Responsive Mobile Design
    Understanding Google Analytics